In the blogging world it seems as though everyone’s goal is to have more readers and followers on social media. Let me start by saying that the importance of numbers really depends on your goals! There are many reasons why people start a blog, so in some ways it is really an individualized journey. I can only answer this question from my personal experience and from the research that I have done. This topic is definitely not one dimensional, there are a couple of aspects to consider. So let’s get right into it!
Followers can bring you major popularity (just like in high school…lol). It can be a good thing for your blog because it gives your blog more exposure and offers the momentum that you need for it to grow and flourish. Without readers your blog is going nowhere. So overall, popularity can be very helpful to the growth of your blog.
The Who You Know Factor
If you notice, some bloggers are able to fair quite well in the blogging realm without a lot of followers for a couple of reasons:
- they work in the industry of their blog niche
- they have connections in the industry of their blog niche
- they are friends with the right people
Believe me, I have done extensive research on this. Some people do not have a high number of followers on their blog or social media platforms, but somehow have been able to collaborate with major companies or grab magazine features. Open your eyes wide! Everything is not always as it appears to be. This is why you cannot solely rely on popularity because sometimes it takes more. So if you have great connections your number of followers may not be a huge issue. Personally, I have had to do things the old-fashioned way. Every little gain that I have had from blogging has come from features on mainstream blogs, appearances, and pure hustling. Which brings me to my next point.
The Dream Is Free But The Hustle Is Sold Separately
Followers matter, but is not something that you should be directly focusing on. Readers come when you start putting the work in. If you watched my Google Hangout, you heard me speak about how I am not one that reaches out to others much. It really takes me a long time to warm up to people and build friendships, but this is a weakness. I am who I am, but the best thing that you can do for yourself is to collaborate with other bloggers, and build genuine relationships, especially as a new blogger. I have been able to gain an audience, so I don’t rely heavily on collaborations and features anymore, but they help. When your blog is in its baby stages it is so important to develop relationships with others because that is the only way it is going to grow. Followers will come once you have established yourself as a relevant part of a community and you are creating useful content. So focus on relationships and content, not followers.
The Money Factor
People would like to believe that more followers automatically means more money in regards to your sponsorships, collaborations, and affiliates. This is not always the case. You could have a decent amount of followers but are still unable to gain substantial revenue from your blog, if that is your goal. This is because a lot of bloggers fail to identify their “target audience” that connects with the platform of their blog. It is better to have less followers that truly identify with your message and teachings, rather than a large group of individuals that are not invested in your brand. When you understand your audience you are able to create content that is specifically beneficial to those individuals. This topic can get complicated, but just remember that you should have a clear picture of who your audience is. For some bloggers it will be about quality over quantity in the long run.
It took me awhile to catch on to these concepts, but once I educated myself I saw great growth in my interaction with my readers and my blog continues to grow. Tweet me with your questions or leave them below. If you have any topics that you would like me to discuss in the future let me know.