The Ultimate Guide To Sponsored Posts

I get a lot of questions about how sponsored posts work, so I decided it was time for me to give you a complete breakdown of how it works (well as much as I can in one post).  There are lots of ways to monetize your blog, and sponsored blog posts are one of them.  Many companies are collaborating with bloggers in hopes of getting more exposure for their brand.

For you to be able to monetize with sponsored posts you should first develop your blog and your influence online.  Make sure that your blog pictures are of high-quality, avoid having too many ads on your blog, and try to maintain a positive working history with brands.  All of these factors are important when advertisers are deciding if they should work with you.  Brands are more prone to collaborate with bloggers that fit their targeted audience and have a substantial amount of visitors to their blog, so focusing on increasing your blog visitors is important if you want to be able to do sponsored posts.

What is a sponsored post?

A sponsored blog post is a post in which you are paid to review, write, or display an item on your blog.  I do not consider receiving free products as a form of compensation for posting on my blog, but that is a great way to begin to connect with brands in the early stages of your blog.  In some instances advertisers will offer to write the post for you (which I am not in favor of) or you will be sent the products to create a blog post and/or promote on your social media platforms.   With most sponsored posts contracts are involved, and I would not recommend completing work without being paid a deposit or signing a contract.  Contracts make the process much smoother because all guidelines are laid out clearly for both parties.

You are required to indicate after the post that it is a sponsored post. This is the law according to FTC Endorsement Guidelines.  Check out this post that I did on Blog Disclosures and Ethical Practices that discusses how to inform your readers that you use affiliate links or that a post has been sponsored.

How much should bloggers charge for sponsored posts?

Bloggers can charge anywhere from $50 per post up to $2000 and even more. This will depend on a number of factors. Bloggers that fall under Page Rank (P2) which is a system developed by Google to rank websites will charge less followed by P3, P4 and finally P5 blogs which can earn more money from sponsored posts. A blog that falls under P2 can charge about $50-$75 per blog post, but some blogs that fall under Page Rank 5 (P5) can charge as high as $2,000. The rates will also depend on the number of unique visitors a site receives in a month.  If your website has a high number of new people visiting daily (which is now called Users in Google Analytics), you will be in a better position to earn more from sponsored posts.  Make sure that you have installed Google Analytics on your blog so that you can accurately track the amount of visitors to your site daily.

It is also important to consider your target audience when charging for a sponsored post.  If you have a laser-focused niche that is unique, you may be able to leverage a higher fee for your sponsored posts.

The chart below is a standard chart that is used by many bloggers as a tool to figure out what to charge for sponsored posts.  It is not the end all be all, but you can use it as a guide.  You should base your rates on your experience, time, effort, and influence.

 

 Unique  Monthly  Visits

PR 2

PR 3

PR 4

PR 5

 5,000

 $50 –  $100

 $100 – $200

 $200 – $400

 $400 – $600

 10,000

 $100 – $200

 $200 – $400

 $400 – $600

 $600 – $800

 20,000

 $200 – $300

 $300 – $600

 $600 – $800

 $800 – $1,000

30,000

 $300 – $400

 $400 – $800

 $800 – $1,000

 $1,000 – $1,200

 50,000

 $400 – $500

 $500 – $1,000

 $1,000 – $1,200

 $1,200 – $1,500

 

How do I connect with brands to do a sponsored posts

This is not an easy process.  When your blog reaches a certain level brands will automatically start to contact you, but there are a few things that you can do to speed up the process.

  • Try to find the public relations contact info on their website and send a professional email inquiring about collaborating.
  • Use social media to your advantage and connect with brands by retweeting, reposting, and asking questions.
  • Talk about the products you love from the brands that you would like to collaborate with and tag them or send a direct message.
  • Join a blogger network that posts campaigns and opportunities for bloggers to work with brands.

Tips for negotiating  a sponsored post

When negotiating a sponsored post always ensure the negotiation is aimed at promoting fair business. The advertiser should agree for you to state that it is a sponsored blog post on your site to avoid misleading your visitors.

1. Promotion on social media platforms

If you use social media to promote your site, then you should discuss with the brand and agree on whether the sponsored post will appear on your social media platforms or not.

2. Number of posts you will publish 

In order to avoid confusion, be clear on the number of posts which will be written and published on your blog and social media platforms.

3. Check whether the brands you are promoting will be interesting to your readers

Make sure that any sponsored post that you put on your blog fits the demographic and interests of your audience, or you will appear inauthentic.

4. Time you will spend writing the post

You should take into consideration the amount of time it will take to write and photograph the post in your negotiations.

Best practices for sponsored post

1. Start small

If you have never had a sponsored post before, then start by trying to work with smaller companies and boutiques.

2. Set fair rates

Your rates should be based on your reputation, experience and influence.

3. Take payment in advance or make sure that a contract is in place.

This is necessary for you to avoid scammers.

4. Be professional

Always state clear procedures on how you publish posts to your blog. This will make it easy for potential clients to work with you.

5. Insist on quality

Before you publish any sponsored blog post, you should first review it and ensure it has the quality content that your readers would expect from you.

6. Ask for repeat business

After completing a campaign with a brand let them know you would be happy to work with them again and that if there is any opportunity in the future to contact you.

7 . Follow Google guidelines

Google has guidelines on how paid links should work. You should ensure you have followed the guidelines to avoid penalties which will affect your blogging business.  There are some sites with low quality content that are being set up to sell links to websites so that they can rank higher, you should be careful not to fall in the same category.

8. Consider using a blog network or agency

Blogging networks can connect you with brands that you may not ordinarily have access to and will inform you of sponsored posts opportunities that become available.  There are many to choose from, so do a little research.  Agencies are a little different because they take you on as a client and become your advocate. They negotiate the best deals on your behalf and a take a percentage of your earnings (this may be an option if you have an extremely popular blog that gets a lot of traffic).

I hope that you enjoyed this post!  If so, please share this article with other new bloggers who may be struggling figuring out how to charge for sponsored posts.  You can also tweet me with your questions:-)