Many of you know that I have a personal style blog, in addition to this blog. Blog posts can take a lot of time to create. It can seem very time-consuming and frustrating, but today I am here to show you my process. I hope you find bits of it helpful as you try to develop your own strategies.
Step 1: Preparation
I keep an ongoing list of possible outfit themes and post ideas every month. In the past, I just blogged whenever I felt like it. I am a free spirit and writing down my ideas and using calendars was very challenging for me at first, but now I see how important it is to prepare for my posts (especially when you view your blog as a business). I am very peculiar about the way I look in photographs, so I always start the blogging process by analyzing what I need to do in order to execute the post.
- Beauty – I have to figure out if my hair will be decent and make sure that I have all of the foundational garments and grooming that is necessary to do a fashion blog post. The camera picks up everything. Any imperfection or hair that is out of place will be picked up in your photos if you have a good camera, so I have to make sure that I am comfortable with how I look. I don’t like to heavily alter or edit my photos so this part cannot be skipped.
- Schedule – Set a date and time. I have a full-time job, so I only have time to shoot on the weekend. It is very difficult to find time to blog, but if it is important to you it will become a priority like everything else in life!
- Check the weather – I prefer to take my pictures outside in natural light, so I always have to know what is going on with the weather before I schedule a time to shoot.
- Prepare my clothing – I like to photograph my blog looks in bulk, so I usually take a few hours on the weekend and photograph a couple of looks.
- Photography & Equipment – Discuss the vision for your pictures with your photographer (my photographer is my hubby so we always have a short conversation about the type of pictures I want to shoot). If you don’t have a photographer, invest in a camera that you can use a remote with and don’t forget your tripod!
- Writing – Pre-write the post (if possible – sometimes I do it after I shoot the pictures).
Step 2: Location, Location, Location
The location of your pictures is very important. It can be the difference between a really interesting blog post and a really boring blog post. I try not to be too lazy when it comes to shooting my pictures (but sometimes I am). I like to make sure that I have a clear open space to take pictures in. Sometimes I look for special locations to take pictures depending on the aesthetic of my outfit.
Here are some of the questions that I ask:
- Is the lighting good?
- Do the colors in the background clash with my outfit (take a look at the colorwheel)?
- Is the background distracting?
- Are there any artistic elements that I can add to this picture with a particular pose or angle?
All of these questions help to me to take some pretty good pictures.
Step 3: The Writing Process
Writing for a blog can become daunting if you don’t develop your own unique formula. There are many pointers that I will give you about blog writing, but today I am going to share the basics of how I like to write my posts.
I like to use the following formula:
- I make sure that my posts have a clear theme or message.
- Try to provide useful information that I believe will help my audience.
- I stay true to my authentic voice and share my point of view.
Step 4: Promotion
No one will see your blog posts if you don’t promote them, so this is a very important part of the blogging process.
After I post on my blog, I do the following:
- Send the post to my social media platforms and Instagram is the most important social media network for me as a fashion blogger.
- Decide what pictures I will use to promote the post (you have to keep things fresh and interesting)
- Figure how to engage my audience with content from the post that will make them want to actually visit my blog (instead of just looking at the picture, while continuing to scroll)
- I also try to get into the habit of sending my blog posts link to my email list.
I hope you enjoyed this post today! Let me know more about your blogging process on Twitter or comment below. Don’t forget my new course “Instagram For Bloggers” is now open for registration. This is a course that will help you increase your followers, get more likes, and engagement from your Instagram community! Sign-up HERE.