In the always changing world of business, it is important to be ready. Ready to create opportunities, and ready when opportunities come knocking. One way to get ready is to prepare your business or blog administration in advance. It seems like a chore, but this bit of housekeeping is never in vain! Just like cleaning your home is a tedious affair but still worth it because everyone enjoys a tidy house!
Preparing a media kit is a step you can take today, to get your house of admin in order.
Here are five myths new bloggers or business owners believe about media kits:
1. Media Kits are a fad not worth your time
Yes, media kits are popular! There are an overabundance of options available to you on the internet and everybody has one. It may look like another trending topic, but media kits were created to add value! The purpose of a media kit is to share insightful information with the press or brands, something that we will still have to do after media kits are no longer fashionable. I find that we rob ourselves of good things when we throw the baby out with the bathwater. In efforts to rebel against what’s popping on the ‘gram or Youtube, we miss the point! The problem we experience with any trending topic is that we apply them out of context. Hold onto what is good, and chuck the fluffy stuff and you’ll be alright!
2. Media Kits are for established brands only
As mentioned in #1, media kits have a distinct purpose. If you want to communicate with the press or brands, you need a media kit – no questions asked. It is even more important for new bloggers or businesses to have a media kit, because most times, established brands don’t have to request coverage or collaborations – they are approached for opportunities. The important trick, which is most likely what makes new brands nervous, is tailoring the traditional media kit to work for their limited credentials.
3. Media Kits are all about the numbers
Media kits show the press or brands, that you understand your blog or company data. Though some members of the media or business world, may be looking for large numbers – the types you WANT to work with will want to understand your audience, reach, and influence. It is good business practice to include all relevant data sets in your media kit, but in the event that a brand wants something specific, they will ask for it! Be sure to write a little note in your email to them stating that you are happy to provide any additional information relevant to the campaign or news article. If you do not have large numbers, it is important to do a good analysis and report of your data.
4. Media Kits should include all previous work and press
Just like your resume, it is important to include examples of work and press which are relevant to the opportunity. Create your media kit with a good overall representation of your brand, but take time the time to update it when you’re submitting your kit for something particular or out of your usual scope of work. Going the extra mile is always a good look!
5. Media Kits are outdated
The industry is changing all the time, but even so, media kits are not going anywhere! The structure and requirements may change, but the need for a good summary of your work and impact is always useful. Preparing a convenient to access, easy-to-read media kit is a quick and easy way to engage with role players and introduce your brand to the right people! Just get it done already.
In closing, I know there may be some fear around creating a terrible media kit! With all the examples you can find online, the thought of needing to put together something incredibly fancy may be intimidating. To get you started, we’ve created a media kit template just for you!