I used to be very concerned with the amount of visitors that were coming to my site each month, even after I experienced massive growth! I thought that the only way to have a truly successful blog was to have a huge amount of blog visitors, but I was mistaken. Don’t get me wrong, there is nothing wrong with a ton of blog traffic because it helps you with exposure and monetization, but it is not the end all be all. I employ whatever strategies necessary to increase my blog readership, but that is not my main goal anymore.
Most of us will not see a huge amount of traffic to our blogs (unless you have a post that goes viral) because the market is highly oversaturated. There use to be a time when it was not very hard to get blog readers, but nowadays it is nearly impossible if you are not widely popular! If you are just starting out and trying to build an audience, download my free worksheet on “5 Ways To Build Your Blog Traffic.” So let’s get into why I don’t focus on blog traffic anymore!
1) Conversions are more important than traffic. If you have over 3,000 people visiting your blog daily, but only 500 of them are actually consumers (the people that actually purchase items and click-through your links), you have a problem. Your traffic is basically amounting to nothing. You need to focus on creating content that your unique audience will enjoy and benefit from because those are the people that value you what you are offering them on your blog.
2) Your blog is a tool, not a business model. Although I am able to earn an income from blogging, I only use it as a tool for future endeavors. Most of us will never be able to maintain the lifestyle that we desire solely off our blogs, like some mega-bloggers are able to do. We have to think BIGGER! My blog is the catalyst that helped me to use my skills and talents to create my own business opportunities. I don’t view it as a serious source of income. I focus on creating streams of income that don’t require me to work day and night because blogging is a non-stop grind! Your blog is essentially your body of work and you should use it to be helpful, creative, and to pursue your entrepreneurial goals.
3) Once you identify your niche and core audience you will not have to worry about blog traffic. You have to know who you are blogging for, and it is not everybody. Once you have a clear idea of who your supporters are and what types of content they like, you will not have to worry about anything because they will continue to share your blog and promote you. Your core demographic will become a part of your tribe (supporting everything that you do). For example, my Beginners Blogging Course really sells itself. Yeah, I post about it on social media, but that is to serve as a reminder and to inform new people that I offer blogging classes. The reviews from past participants and my loyal readers have catapulted my courses to success. This is the same thing that will happen when people fall in love with your blog.
So while I encourage you to continue to build your blog audience, I would not recommend that you look at that as your sole purpose for living. You have gifts, talents, and skills that you should be providing. Always make sure that your blog is aligned with your passion and your purpose and learn how to use it as a tool! You will never lose this way. Tweet me with your thougths!