Blogging has changed quite a bit in the last couple of years. There was a time when it was not very hard to gain a huge following for your blog because there were just not that many bloggers. Now there are millions of blogs, with more being started every day. If you want people to follow your blog in this highly oversaturated market, you need to make sure that you are providing unique and targeted content that is specifically designed with your audience in mind.
So let’s talk about what a niche is briefly. I was listening to Lisa Irby’s podcast the other day when she was discussing “Niche vs. Broad Websites,” and she described a niche website as having a laser-targeted audience. This an audience that comes to your blog for information on a specific topic. For example, having a blog about plus size fashion is not a targeted niche anymore (there are just way too many), but if your blog is focused on petite plus size fashion only, you have a niche site. Now that we’ve covered that, let’s get into the reasons why you may need to create a niche blog.
- When your blog does not have a niche it is very hard to create content that all of your readers will enjoy. It is like tossing the dice and wishing for the numbers “7 or 11” to roll up. You’re not able to gage what type of posts will be successful before you create them (which can be a waste of your time and efforts). When you have a larger audience this may not matter as much, but it does when you are first starting to build your blog.
- You may never be considered an expert on anything. People like to learn from people that they believe are knowledgeable and experienced, and if your blog does not have a specific niche you may never be able to become an authority figure on your topic.
- Click-throughs of your affiliate links may be better when you have a targeted audience. When people come to your blog they will be more likely to read other posts and click your links because it is the audience that you have created content for.
- Brands may be more likely to work with you if you have a clutter-free blog that has a specific audience. This helps brands decide if you are a good fit for their blogger collaborations.
- It is easier to create content for your blog when you have a niche blog. You may find that creating content for your blog is much more manageable and enjoyable because you are able to focus on a specific topic. You don’t have to worry about creating content that everyone will enjoy because you are focusing on your target audience.
Whether you decide to have a broad blog or a niche blog, make sure that you weigh the pros and cons of each and make the best decision in your efforts to create the blog that you envision. What are your thoughts about having a niche blog? If you have one share your experiences!
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