3 Reasons I Don’t Care About Blog Traffic

I used to be very concerned with the amount of visitors that were coming to my site each month, even after I experienced massive growth!  I thought that the only way to have a truly successful blog was to have a huge amount of blog visitors, but I was mistaken.  Don’t get me wrong, there is nothing wrong with a ton of blog traffic because it helps you with exposure and monetization, but it is not the end all be all.  I employ whatever strategies necessary to increase my blog readership, but that is not my main goal anymore.

Most of us will not see a huge amount of traffic to our blogs (unless you have a post that goes viral) because the market is highly oversaturated.  There use to be a time when it was not very hard to get blog readers, but nowadays it is nearly impossible if you are not widely popular!  If you are just starting out and trying to build an audience, download my free worksheet on “5 Ways To Build Your Blog Traffic.”  So let’s get into why I don’t focus on blog traffic anymore!

1) Conversions are more important than traffic.  If you have over 3,000 people visiting your blog daily, but only 500 of them are actually consumers (the people that actually purchase items and click-through your links), you have a problem.  Your traffic is basically amounting to nothing. You need to focus on creating content that your unique audience will enjoy and benefit from because those are the people that value you what you are offering them on your blog.

2) Your blog is a tool, not a business model.  Although I am able to earn an income from blogging, I only use it as a tool for future endeavors.  Most of us will never be able to maintain the lifestyle that we desire solely off our blogs, like some mega-bloggers are able to do.  We have to think BIGGER!  My blog is the catalyst that helped me to use my skills and talents to create my own business opportunities.  I don’t view it as a serious source of income.  I focus on creating streams of income that don’t require me to work day and night because blogging is a non-stop grind!  Your blog is essentially your body of work and you should use it to be helpful, creative, and to pursue your entrepreneurial goals.

3) Once you identify your niche and core audience you will not have to worry about blog traffic.  You have to know who you are blogging for, and it is not everybody.  Once you have a clear idea of who your supporters are and what types of content they like, you will not have to worry about anything because they will continue to share your blog and promote you. Your core demographic will become a part of your tribe (supporting everything that you do). For example, my Beginners Blogging Course really sells itself.  Yeah, I post about it on social media, but that is to serve as a reminder and to inform new people that I offer blogging classes. The reviews from past participants and my loyal readers have catapulted my courses to success. This is the same thing that will happen when people fall in love with your blog.

So while I encourage you to continue to build your blog audience, I would not recommend that you look at that as your sole purpose for living.  You have gifts, talents, and skills that you should be providing.  Always make sure that your blog is aligned with your passion and your purpose and learn how to use it as a tool!  You will never lose this way.  Tweet me with your thougths!

How To Pitch Yourself To A Brand

You all may not know this, but in the past I never pitched my blog to brands.  I could say it is because I was able to figure out how to monetize on my own or that brands will reach out to you if you create quality content (and both would be true), but then I would only be telling you half of the truth.  The real reason was my PRIDE.  I don’t like to ask anyone for anything, but you know the saying, “Closed mouths don’t get feed.” I really prided myself in knowing that I could maintain a blog and create my own lane without begging brands to work with me (and I still feel that way sometimes), but now I realize that this has been one of my biggest blogging mistakes.

Reason 1:

Although I get contacted quite frequently to work with brands and small boutiques, I have been missing out and cutting myself off from possible collaborations.  Brands may not even know that I have a successful fashion blog that thousands of people visit every month.  There are so many blogs out there and it was naive to believe that everything would just fall into place without pitching.

Reason 2:

Blog collaborations give your blog more exposure! The number one thing that most bloggers want is more exposure.  We want the world to see how hard we work on our blogs and how much blood, sweat, and tears really go into maintaining a blog that you love.

Reason 3:

You’re missing out on opportunities to build your credibility and showcase yourself as a leader within your niche.  Popular bloggers are able to work with some of the best brands, attend events, and have more of a platform to monetize their blogs.  This does not apply to all blog niches, but in fashion, it does!  If you are not pitching blog collaborations to brands, you may be missing out on golden opportunities to  increase your income and blog traffic.  Plus, other brands will be more apt to work with you when they see you have a positive working history with other businesses.

How To Pitch

I believe there are a few key things to remember when trying to contact a brand, and a major question you should ask yourself is, “Am I Ready?”  If you do not have a regular blogging schedule, a well-designed blog, quality content, or have an audience that you interact with regularly (no matter what the size), you are not ready to reach out to brands.  So make sure you get those things straight first, but when you are ready, here are some things to consider:

  • Make sure that you study the brands that you want to work with on social media and try to build a relationship by re-posting and commenting, and using their products before you reach out to them.
  • Find the brand’s PR contact info and send an email (you can request this info).  I go deeper into this with my Blogging Bootcamp 2.0 class, but basically your email should include the following: why and how you want to collaborate, reasons why your blog is a good fit for the brand, media kit with statistics about your blog and readership, and expected results from the collaboration.
  • When pitching to a brand, there should be a clear understanding of who your audience is, what makes your blog unique, and what you expect the end results of the collaboration to be.

Partnering with a brand can give your blog the exposure that you need to go to the next level.  Don’t be desperate, but don’t be afraid to start pitching yourself to businesses and brands.  Don’t feel intimated by popular or well-known brands because they will work with you if they see the value in your blog and believe a collaboration would be profitable.  If you have any questions please feel free to comment below or tweet me.

 

Do You Want To Work With Brands?

If you have been wondering how brands and bloggers collaborate and the best practices for reaching out to brands, check out the amazing Google Hangout that I did with TV Personality & Style Expert Marcy Guevara.  We had an amazing conversation about the business of blogging, brands, and understanding how to pitch yourself.  Check it out below!

 

Blogging Bootcamp 2.0 Has Launched! Get Your Discount!

 

I have great news! After a successful round of my Blogging Bootcamp courses, I have now created Blogging Bootcamp 2.0.  You all wanted a more advanced course and that is just what I have done.

Blogging Bootcamp 2.0 is self-paced  e-course for intermediate bloggers that have already started a blog that is at least six months old, but you feel like your blog is not growing and expanding.  You may be unsure of your next blogging step, how to build your traffic, and use your blog as a source of income.  Now is the time to treat your blog like a business.

This class is broken down into 6 modules with online training videos, printables, resources, and access to a Blogger’s Mastermind group.  I have a special 15% off discount code for you if you enroll this week! Use the code: STARTNOW

Need more inspiration?  Take a look at what some of my past participants have to say about my courses! Register and get more information about Blogging Bootcamp 2.0 HERE.

Be Proud To Be An Underdog Blogger

Being a new blogger can be very frustrating.  The process can become very difficult when you are working hard trying to gain an audience for your blog, but no one seems to care.  Sometimes you may feel shut out and isolated, but remember it takes time to build relationships and for you blog to gain momentum.  Don’t give up!  Hard work always pays off and even though there are a lot of politics in the blogging world, your voice is unique and is needed.  Check out today’s video, where I share three reasons it’s good to be an underdog blogger!  Let me know what you think.

Tackling Your First Blog Post

Your first blog post is your introduction to the world (well sort of).  Many people will tell you to talk about yourself, your interests, and maybe even why you started a blog, but to that I say…who cares?  Until people know what you have to offer, they will not care about your blog.  Leave the bulk of your introduction on your ABOUT page and show people what skills/gifts/talents you have that will make them want to come back to your blog. Check out the video for my recommendation on how to write your first blog post.

If you are a new blogger that is trying to learn the ropes, join us for Blogging Bootcamp! Enrollment will be open for one more week!  Come learn the basics of maintaining and growing your blog and get access to our private Facebook group.  Sign up HERE!

Blogger Spotlight | Author Honey

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I usually feature bloggers that are taking my Blogging Bootcamp Course, but today I want to introduce you to my soror Ryan (who writes under the pseudonym Honey).   I’m not just featuring her because she is a member of the illustrious sorority Delta Sigma Theta, where we continue to reach new levels of success.   I want to share how this ambitious young lady just published her first book, and I am quite impressed!  I always love to see women working hard to achieve their dreams.  So when she contacted me, I had to meet up with her to hear more about her book and on how she started writing.

She started writing as a way to relieve stress and began to take it more seriously after a friend discovered her notebook and urged her to publish her writing online, which led to her starting the “Da Honey Hive” blog in 2006. You should definitely check out her blog because it features a short story collection.  Honey is a North Carolina native and is a graduate of Elizabeth City State University where she received a degree in Biology with a concentration in Pre-Medical/Pre-Dentistry studies.  She is also the mother to a young daughter whom she considers to be her centering motivation.  Currently, Honey is working towards her Doctorate of Jurisprudence at Michigan State University and plans to pursue a career in civil rights law.

Her first fiction novel, All Falls Down is an urban thriller that tells the story Zaara Gregory, the gorgeous and rich sister of a powerful and feared drug kingpin.  She is a woman who is running from a dark past and I’m sure that you will find this captivating story to be a page-turner.  You can get her book right now on Amazon.  Honey, I wish you much continued success in all your endeavors…xo